Off/Menu
Head of Product and Client Experience
2022–Present
An AI-native studio for high-growth startups. I run product and operations here: a team of six and an agency I grew to $1.3M ARR.
A rebrand for a real-time data-sync company that can't go down. Approachable, but with the weight enterprise buyers expect. Site, decks and collateral.
Brand, product and marketing site for a consumer AI learning platform. Short, hands-on lessons. The kind that get anyone good at AI tools fast.
An AI-native fund administrator replacing the manual work behind $100T in private assets. The brand and site sell the way a skeptical CFO buys.
Brand and website for a VC firm that backs AI founders. They bring GTM and org-design muscle to companies that are scaling.
A brand sprint and site redesign for a digital agency turning ten. A new look, ready for the next decade.
A two-week brand sprint. Took a fintech from "fine" to a brand people trust. Real people, not stock photos.
End-to-end work for a global corporate real estate firm. Brand, website and marketing, plus VPortal: the platform their clients use to manage a property portfolio.
Product and design strategy plus a clickable prototype for a trading platform, with an AI assistant as the differentiator, built for investor conversations.
SiteplanA full rebrand, design system and experience redesign for the platform pool landscapers use to run proposals, contracts, clients and pricing in one place.
Built with AI at Off/Menu
AI-native products I led at Off/Menu. Real builds, not decks: agent evaluation, guardrails, model selection on cost-quality tradeoffs and prompt-coded MVPs.
The internal platform that pulled our fragmented tooling into one source of truth, now the knowledge and context layer for an AI agent. Capacity, profit and project truth in one ⌘K command center.
An AI operations assistant that learns how a company runs and keeps the busywork moving. Reviews contracts, summarizes meetings and catches scope creep. Live now at helloremi.ai.
MemoA notes and tasks app for Mac with an assistant inside. Benji briefs you each morning, turns questions into plans you can approve and connects new notes to what you already know.
SpringA privacy-first daily habit tracker for iPhone. Build habits, break bad ones and watch your streaks grow, with counters, insights and badges.
Clients
The Five Types of Wealth
Sixty discovery-to-ship cycles and counting. Every cycle has sharpened how I break down a hard problem and solve it with discipline.
Different markets, different stakeholders, same job: find what matters and ship it at a high bar. I run that loop AI-native now, using the tools to read the market and pressure-test the decisions before we invest real team resources in the build. Fewer wrong bets, better products.
Senior Product Manager → Principal Product Manager
2019–2022
Led product and client success across financial services, healthcare and mission-driven orgs.
A new digital loan experience for one of the biggest debt-resolution platforms in the U.S. An extra $2.3M a month in loan originations. They were Freedom Financial then. They're Achieve now.
Redesigned the order management experience behind Medline's digital business. Then launched Candor, a scrub line built to compete with Figs.
The IoT app behind a connected Glade air freshener. SC Johnson's entry into connected home care, shipped to a closed beta.
A campaign website telling the story of the Rotary International and USAID partnership. User engagement grew 30%.
Clients
Medline at Home
Solstice now
Product Analyst & Product Strategist
2017–2019
Where it started. Product analysis and strategy for big enterprise clients.
